PARADISE CYCLES IS AN EAST LONDON BICYCLE WORKSHOP. FOUNDED IN 2013 BY A COUPLE OF BIKE OBSESSED STUDENTS (JAMES & LOUIS), THE COMPANY HAS GROWN UP A LOT AND ESTABLISHED ITSELF AS THE MOST TRUSTED & RELIABLE WORKSHOP ON THIS SIDE OF TOWN.
Offering workshop services focused on top quality customer service and reasonable pricing. There are now two locations, one in Tower Hamlets and one in Waltham Forest, so we're more accessible than ever.
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The latest addition is our webshop, where anyone with a mainland UK address can order our bikes, wheels, parts & accessories. And there is lots more to come, such as repair & maintenance resources for self-sufficient cycling.
Back in 2013
One at QMUL Campus on a Tuesday, One at Bonner Gate - Victoria Park on a Sunday
Paradise Cycles started off as a stencil used to brand up the frankenstein bikes we built to get around during our first year living in London, as undergraduate students at Queen Mary University. These bikes did their job nicely, saving us the money that would have gone on bus and tube fares, until they were inevitably replaced, upgraded, or broken down and sent to the scrap metal yard.
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A few years later in 2012 the company was founded as a fledgling social enterprise, supported by the Queen Mary University of London Enterprise Programme. After acquiring two bicycle trailers & a collapsible gazebo with the funds from QM, we were able to run weekly "pop-up" repair workshops on campus and the Bonner Street entrance to Victoria Park.
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These workshops provided a convenient place for local cyclists to get advice about cycling in the city, and to learn about becoming more self-sufficient with bike repairs and adjustments.
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In October 2015 we built on our initial efforts to support a stronger cycling community in Mile End & Bethnal Green by opening our workshop at 63 Roman Road.
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From this location we started providing affordable repairs & services, as well as one-to-one repair tutorials for those wishing to learn the tricks of the trade
2015 - 2022
This premises is where we truly established ourselves. Lot's of stuff was packed into this tiny and crumbling terrace property.
In 2016 we began offering bespoke bikes on a sold unseen basis, where we work with you to specify the type of bike, style, fit, finish etc. This gave our customers the option collaborate with us in selecting the components needed to assemble the optimal bike for their needs.
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2017 flew by, as we expanded our workshop into the rest of the ground floor of our premises, hired some skilled mechanics, trained a few apprentices, and fixed and built a lot of bikes.
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As we move through 2018 we plan to start hosting bike maintenance classes, as well as a wider range of one-to-one tutorials, & making our spare workstations available for hire to enthusiastic home mechanics looking for somewhere to fix their own bikes.
Some fresh faces. (We don't look like this anymore.)
Founders of Paradise Cycles Limited:
Louis Wigston (left) & James Johnson (right)
C. 2018
In November of 2022, we moved location to the massive train arch at 256 Paradise Row!
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This was a full circle moment for Louis and James, as we were returning to the same street for which the company was originally named when we lived at No. 8 Paradise Row, just down the cobbled street towards the junction at Bethnal Green Tube Station.
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Still fixing bikes. Still selling bikes. Still keeping cycling accessible and customers happy.
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Stay tuned for a 2026 update when we will probably be leaving the premises on Paradise Row and starting fresh somewhere else..
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